Restaurant Marketing Report - 7 Secrets To A Full Restaurant

Simple ideas and strategies to put "bums on seats" and fill your restaurant or cafe with paying customers.

We help Restaurant and Cafe Owners to magnetically attract more customers, increase the average customer spend and to put more money in your bank account.

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Thursday, 18 October 2012

How to double your breakfast profits!

With a little careful planning, some staff training it is really easy to increase the profits from breakfast sales.

Now the weather is warming up, more and more of your customers will be looking to sit outside and enjoy a leisurely breakfast with some friends or to simply enjoy a cup of coffee and a read of the newspapers. 
Hint: Newspapers and access to WiFi are important customer magnets on this market.

With high wage costs and penalty rates it is essential you focus your efforts on how you can increase the average ticket size of your breakfast customer through add on sales. After all, your overheads are covered by your primary sale and all the extras you are able to sell go straight to the bottom line and in most cases will double if not triple your net profit of the original sale.

The standard breakfast sale (and I am generalising here) is say bacon and eggs, maybe a piece of tomato, toast and tea or coffee sold for anything from about $15. If you can add a freshly squeezed orange juice or some extra eggs, bacon, mushrooms, beans, toast, that sale can easily grow to $25/$30, to say nothing of the extra cup of coffee.

Breakfast dining can also be a busy time in your restaurant or café so all the more reason you need to carefully thing out, plan, test, measure, and develop a sales system for your restaurant that will deliver the desired results. Note I said test. Every restaurant has a different set of customers and circumstances so you need to test and monitor what is best for you.

Take time out to train your staff in add on sales. Yes, I know that is easier said than done. But, if this one simple strategy allows you to double your net profit is it worth it? You bet it is. Take the time to do this and you will be rewarded.

You can try simple things like…
·         Rather than immediately offering a tea or coffee when they arrive, ask would they like to start with a freshly squeezed orange juice or the delicious mango and peach juice… note, I gave a choice of two juices not one (which one would you like will get better results than a yes or no answer) and of course follow up for the tea of coffee order
·         When taking the main order… “Which would you like? An extra egg, bacon, mushrooms, toast with your order?” This one question can add an easy $4 to the order
·         Following up several times for the extra cup of coffee/tea… often there is no follow up for the second cup, or when they say no, there is no follow up a second time after a time gap… just by asking you will get extra sales
·         Suggesting a special or higher priced item on the menu e.g. “Have you tried the eggs with smoked salmon & spinach on a potato Rosti topped with mustard sauce. It is my favorite. Why not give it a go?”

These are only a few suggestions… take time out to think about what is happening in your business.

Alistair Gray
Doctor Profit

Wednesday, 3 October 2012

A Secret Way To Get More Customers

Check out this is a great short video (5.30 mins) from Hour a Day Entrepreneur, Henry Evans talks about the "Secret" of getting more customers.

He also outlines 20 initiatives taken by a new restaurateur to create a successful restaurant. There are some great lessons in here. Enjoy.

To view just click on the link below...

A Secret Way To Get More Customers

Alistair Gray
Doctor Profit

Monday, 1 October 2012

6 reasons why you should promote your special event calendar

One of the keys to success in any business is to establish a marketing calendar so you have a long term thought out strategy for your business.

In this restaurant's case they have created some posters of their major events calendar for the whole year and displayed in their front window. Not only do their customers see it, but anyone walking past the restaurant sees it also.

This is a very powerful strategy for 6 key reasons-
  • You are publicly committing to holding these events and as such it makes you very accountable to your customers to making these events actually happen... you can't let things slip
  • You are giving your customers and potential customers a reason to dine at your restaurant
  • You are also communicating you are a fun place to dine... Customers are looking to be entertained and a bit of fun and something different to go to 
  • You are also helping customers to forward plan ... if they have time they will organise their friends to make up a group which means better table utilisation and more profits
  • You are helping your own forward planning and staff resourcing
  • The menu is fixed price, making for better cost and profit management
Congratulations to Juan and Sonia proud owners of the Beehive Cafe Restaurant in Beecroft NSW for a great initiative. I came across this purely by chance while taking a stroll in the area.

Alistair Gray
Doctor Profit