Alternatively, they open their doors, put up a few signs and do nothing and then wonder why business is slow!
I remember a customer who once wanted to run a promotion where he wanted to put up a motor scooter as the prize to get new customers in the door with no follow up strategy. While this would have been great to promote, the costs of the promotion plus the prize cost would have taken weeks to recover.
The “Gold” is right there under your feet so why don’t you tap into it.
Yes, instead of spending your marketing budget focusing on getting new customers a significantly better strategy is to spend time encouraging your existing customers to dine with you more often.